Creative Design for LinkedIn
Visual Preference in the Digital Landscape
Humans are visual thinkers. The human brain processes images 60,000 times faster than text. Half (!) of the human brain is directly or indirectly devoted to processing visual information. People are so naturally drawn to visuals that we’re willing to bet you probably looked at, and understood, the image below before reading this introduction.
More eyeballs looking for more content than ever before
More competition for those same eyeballs than ever before
- More competition for those same eyeballs than ever before
Leverage graphic design or photography principles in your imagery to ensure visual appeal. Here we’ve used a significant amount of negative space, a bright contrasting color to create a focal point and a cheerful person to capture the eye and convey emotion:
Consistency is key for your audience to recognize your brand in the feed. The impact consistency can have when you are trying to grab consumers’ attention in a sea of ebook ads is significant.
Develop standout creative, look for that balance among the different components that build your brand. It will undoubtedly lead to the best outcomes! Here are the elements you should keep an eye on:
Shapes
Shapes are more important than you may think. Try to be consistent and stick to the shapes that will give your brand the identity it needs to stand out in the world.
Colors
Color can play an important role in stopping scrolling. Using color in creative ways could mean that your brand stands out in the feed. Be sure to stick to brand guidelines to maintain consistency. And, don’t go too wild with the color combinations, be sure your font has enough contrast to the background for readability.
Fonts/Typography
A crisp, clear font that is at least 16 pixels is recommended. If your brand doesn’t have a standard font yet, try out a basic Sans Serif font such as Helvetica or Open Sans. Stay away from fonts that will distract from your message. Comic Sans, for example, has become an internet meme and should be used ironically, not to convey a serious message.
Faces
Humanize your brand by including faces and people that represent the audience to which your ad will be shown.